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How and why you need to integrate PR into all marketing channels

How and why you need to integrate PR into all marketing channels

December 12, 2017

Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle

It’s a general marketing myth that without PR (positive or negative) consumers won’t know who you are and how you can help – wrong. Although effective PR can be the make or break for smaller companies who want to get their name, vision and message out to the public, larger brands have build a brand identity that keeps them noticed regardless of ill-thought out publicity stunts and, sometimes, even the products they offer.

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