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How Alexa and Siri are changing SEO: AI and voice search

How Alexa and Siri are changing SEO: AI and voice search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services.

That shift was closely followed by another somewhat more distinctive shift called artificial intelligence (AI)-assisted voice search.

In the past, a smartphone user would need to type a question or phrase into Google or another search engine to get a set of results to sift through. Now, AIs like Siri and Alexa – which reside in smart speakers and on smartphones, tablets, and laptops – have changed the way users are searching for the information, products, and services they need.

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