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Google PageSpeed Insights tool: Tips to score 100/100

This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and Quality Score.

In fact, mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

The truth is that if your website takes more than 2-3 seconds to load, people will abandon it in a jiffy because that is what 40% of people do, says a report.

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