Google has added a new way to help support minority-owned publishers, with the capacity to select ad placements on Latino and Women-owned publisher websites for Display & Video 360 campaigns.
The options expand upon Google’s multicultural inventory indicators, which it added for Black-owned publishers last year, and will provide more ways for marketers to give more focus to minority-owned outlets.
As explained by Google:
“When accessing Marketplace, you can find inventory packages with attributes that feature inventory from Latino- and Women-owned publishers. We use those same attributes to make it easier to discover publishers owned by individuals from these communities, so you can add these properties to your media plans.”
