A focus on website UX means providing users of your service with what they need, quickly and easily. When managing B2B communications and marketing, that is particularly important.
A business consumer looking into a product or service is likely seeking to resolve a problem or concern. That user lacks the time and patience to wade through irrelevant copy, animations, and videos to find a solution.
UX has been considered an afterthought for far too long. Let’s go over five reasons businesses should pay attention to UX needs and direct appropriate resources into the area.
