Back in May, Facebook announced a new product called ‘Instant Articles’, a new type of content format that looks to change the way readers experience content on Facebook.
Instant Articles are posts that are uploaded directly to Facebook – so rather than a publisher posting a link back to their site to get readers to view their content, media providers would be able to have their content hosted on-platform, which reduces load time, improves performance and gives creators access to a whole range of new tools to use, like in-post video and interactive images.
