Online orders were flowing into shoe e-retailer Schutz Shoes, the U.S. division of Brazilian-based shoe retailer Arezzo & Co., but the small team spent an increasing amount of time checking whether an order was fraudulent. When one employee on a staff of seven has to manually review the legitimacy of an online order, that’s time away from customers and other business, says Kimberly Gort, e-commerce manager for Schutz.
Schutz Shoes started selling online in 2014 operating its e-commerce site in the basement of its New York City store. That first year, Schutz had about $350,000 in online sales. In 2015, about half of its product catalog was available online and sales grew to $1.5 million.
