Most small businesses focus their digital marketing on e-mail and social media campaigns. It’s easy to think of these as completely separate channels that require completely different approaches, but that doesn’t have to be the case. Your social media can be integrated with your e-mail marketing to boost your online presence and visibility.
How does this work? Different customers respond to different types of messaging, so by integrating these two digital marketing channels, you can provide options for customers to select their preferred type of messaging. Read on for four few quick tips to get started.
