If you’ve waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right?
The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before. Holiday dates don’t change (in most cases), yet many marketers find themselves scrambling to capitalize on upcoming festivities. Deadlines can sneak up on even the savviest of email marketing teams, but you don’t want to be the last one in the inbox.
