Artificially intelligent (AI)-driven chatbots are an exciting emerging channel, but in 2020, conversational marketing doesn’t just mean chatbots. In fact, according to data from Business2Community, 79% of consumers are willing to use messaging apps to get customer service.
That means customers want to have live conversations with their favorite brands via social media platforms, messaging apps and other communication tools. With this in mind, we’ve turned to the experts to learn what conversational marketing means, and how brands can implement an effective conversational marketing strategy.
