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Consumers Buying In to Digital Wallets

September 4, 2020

Fueled by the ongoing pandemic, consumers are now more rapidly embracing the use of digital wallets and are buying digital gift cards for personal use.

Branded payments provider Blackhawk Network released its 2020 Multinational Branded Pay report in July. The findings reveal a large upswing in digital wallet adoption among surveyed shoppers in eight markets using various digital wallets.

The research also found that more than half of consumers surveyed have now purchased or received a digital gift card, which unlike physical gift cards, are as likely to be purchased for self-use as they are to be gifted to someone else.

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