As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content
This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by 2021, according to Technavio.
But with all the buzz about the possibilities of AI, many businesses are curious about whether or not it can be (convincingly) applied to content creation. After all, companies like Google and Yahoo Finance have been using automated content for years, unbeknownst to many a reader.