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Build an intent-based SEO strategy for your e-commerce brand

I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on PPC over SEO, you are missing out on a massive chunk of traffic.

Plus, as sites at the top of Google get 36.4% of search traffic, your e-commerce SEO strategy needs to be top notch.

So, why do your e-commerce SEO efforts keep failing?

It could be because you are focused on consumers looking for information rather than those with intent to actually purchase or convert.

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