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B2B Digital Marketplaces: Paving The Way Forward In Procurement And Sourcing

May 19, 2020

Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital channels and online solutions is increasingly popular as a way to keep pace with these initiatives.

In fact, the 2019 B2B Digital Buyers’ Journey Report, conducted by Futurum Research in cooperation with SAP Digital Commerce, found that a strategic shift to the cloud and digital transformation, coupled with improving operational velocity and cost-savings, are all driving businesses towards making purchases online.

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