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Are you a T-Shaped Marketer?

Are you a T-Shaped Marketer?

December 5, 2017

5 Reasons to consider a life as a T-Shaped Marketer

There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in this count) to reach and engage with your audience.

The approach of developing a range of marketing skills is known as T-Shaped Marketing. T-Shaped Marketing refers to: a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas.

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