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Apple, Facebook & Google – How California’s new privacy measures apply

November 5, 2020

California voters passed a new privacy law that would strengthen and close loopholes in exisiting regulatory protections. Here’s what it could mean for Big Tech and consumers elsewhere.

On Nov. 3, Californians voted on a new privacy measure called Proposition 24 that would strengthen current privacy regulations in the state. As of Nov. 4, projections indicate that consumers have voted to pass the law. It’s set to take effect in 2023.

Unlike past regulatory privacy pushes in California and elsewhere, Proposition 24 isn’t building anything from the ground up. Instead, it revises and amends provisions of existing privacy law in California.

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