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What COVID-19-Themed Commercials Show About Marketing in a Pandemic

June 2, 2020

Via: CMSWire

Building emotionally-resonant marketing campaigns was hard enough before COVID-19. Now, brands face a landscape fraught with questions: What are the right messages when the world has turned upside down? Are we being sensitive? What do people want to hear right now, and what turns them off? How do you market well when your target audience might not be in the mood to be overly marketed to?

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