My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW.
The first wow — Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of data and technology across the broad categories of Media, Data, Content and Commerce.
The second wow — Da&#! How will we manage this evolution? How do these pieces come together? Because that will be the only way to bring value to the consumer and the only way we will come close to delivering a seamless omnichannel consumer experience.
