Top
image credit: Freepik

Marketing in a Time of Crisis

March 11, 2020

Via: CMSWire

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy that was locked down months ago.

Small shifts are easy, but what happens when big things happen, like a major product failure, a supply chain disruption, a weather event that impacts the business, an employee or business scandal, a financial crisis or even a pandemic? Big things generally mandate a big course correction.

Read More on CMSWire