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Instant Pot: How a Tiny Company With No Marketing Landed the No. 1 Product on Amazon

Instant Pot: How a Tiny Company With No Marketing Landed the No. 1 Product on Amazon

January 20, 2017

Via: Inc.com

Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories:

  • 90,000 televisions
  • 2 million toys
  • 1 million pairs of shoes
  • 200,000 headphones
  • 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers…

I’m sorry–wait, what? Pressure cookers? And more than that, why the focus on a specific brand of pressure cooker?

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