Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories:
- 90,000 televisions
- 2 million toys
- 1 million pairs of shoes
- 200,000 headphones
- 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers…
I’m sorry–wait, what? Pressure cookers? And more than that, why the focus on a specific brand of pressure cooker?