Video content is likely the most expensive content to produce, and that’s why many marketers aren’t sure whether to invest. In fact, a Wyzowl study found that 12% of marketers thought video was too expensive, and another 14% were unclear about the ROI of video. For these reasons, brands that do adopt video marketing will want to ensure they’re repurposing video content to make the most from their investment.
We’ve asked video marketing experts what video content brands should reuse, how they can repurpose it, and the best ways to make video content more useful in the future.
