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How to Discover Your Ecommerce Brand

How to Discover Your Ecommerce Brand

May 12, 2015

Via: itCurated

An online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, “brand” is an intangible, amorphous thing that is hard to understand, quantify, and define.

Fortunately, discovering your ecommerce business’s brand is not as difficult as it might seem, if you understand your business (yourself), know who your business serves, and have an idea of how you want your business to be perceived.

“An effective brand strategy gives you a major edge in increasingly competitive markets,” according to Entrepreneur magazine’s Small Business Encyclopedia. “But what exactly does ‘branding’ mean? Simply put, your brand is your promise to your customers. It tells them what they can expect from your products and services, and it differentiates your offerings from that of your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be.”

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