I published a whole slew of predictions for 2017 at the end of December, but a recent conversation had me thinking hard about the future of social media. Is the future really just “more followers?” What can Facebook’s pay-to-play model teach us about the future? And really, when all the gloss gets peeled back, what will the real purpose of social be in the years to come?
Honestly, I think it’s sooner than years. I think 2017 is the year.
