Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use cases, various types of intent data, and the terms surrounding them all cause many practitioners who would likely benefit from intent data to remain puzzled by this new product category.
Intent Data Terms and Definitions
To help provide some clarity in a noisy field, here’s a list of 17 terms and definitions to help those B2B marketers new to intent data.