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A marketer’s guide to Core Web Vitals and page experience

February 18, 2021

Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience Update was on the horizon, based on information taken from internal studies and industry research that demonstrates how users prefer sites with a great page experience.

This new set of search ranking signals incorporates user experience metrics including mobile-friendliness, safe browsing, SSL certification, and intrusive interstitials, as well as Core Web Vitals. Page Experience is not a requirement, and there are no penalties for not focusing here. However, the additional ranking boost could just be the factor that moves your site ahead of competitors.

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