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A guide to the standard reports in Google Analytics: Audience reports

March 29, 2018

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.

If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you find the most useful data about your website?