Many businesses are finding it difficult to overcome certain pain points when trying to improve their online customer experience. Issues such as high bounce rate, poor search click through, low average order value, high basket abandonment rate, low repeat visitor numbers, low propensity to engage with offers and promotions, are to name but a few.
1. Improve your website conversion and customer loyalty
If your analytics is telling you that your homepage or digital marketing campaign landing pages have a high bounce rate and very low repeat visitors, then there is evidently a gap between what the visitor was expecting to see and what they have been presented.