Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content.
Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that the search engine’s algorithm can process the written word, it’s still a powerful technique for climbing the search engine results pages (SERPs) for many different reasons.
In this post, I want to explore five of these.