Google is always evolving.
Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers.
Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with.
In an effort to help searchers find their information faster – and with less clicking and scrolling – Google is incorporating a wider range of rich features into its results pages.
