Podcasting is an emerging industry, and big names such as Mark Cuban and Gary Vaynerchuk are now starting shows to expand their considerable reach even further. Podcasts are also a great way for newer entrants to gain the passionate following they’ve dreamed about.
However, the relative ease with which podcasts can be produced turns out to be a double-edged sword. Forty percent of Americans over the age of 12 have listened to at least one episode, and podcasters are racing to produce shows that can net them a piece of this substantial pie.
