As an online shopper, I can tell you firsthand that not all experiences are created equally. Especially over the holiday shopping season, I often found myself frustrated with different aspects of checkouts, shopping from my smartphone, and product sorting. Other online shoppers feel the same way, too. That’s why it’s time to think about new and varied approaches within the online sales environment.
Many brands are already asking, “What can we do differently this year? How can we stay competitive and drive more online sales?”
