More than ever before, marketing is on the hook to drive the pipeline, both in volume and quality. This includes lead generation and acceleration through the funnel stages.
The use of artificial intelligence (AI) can minimize redundancies, manual labor and wasted campaign dollars. Its potential applications reach from content creation to more advanced data analytics, including the generation of synthetic data sets.
“AI is a disruptive technology that has proven impact across marketing including content development, customer experience enhancement and the generation of synthetic data,” said Nicole Greene, senior director, analyst, in the Gartner Marketing practice.
