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4 Marketing Strategies That Can Boost B2B Sales: Study

4 Marketing Strategies That Can Boost B2B Sales: Study

July 3, 2017

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week.

However, only 15 percent of businesses fully take advantage of them.

Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration.

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