While the battle between traditional storefronts and ecommerce sites plays out, it’s clear we’ve entered a time where providing customers fast, reliable, convenient shopping experiences is paramount.
Retailers have been shifting attention to their online channels to satisfy these desires, but one-on-one attention from a personal assistant or shopper has traditionally lagged online.
Site search is the online world’s equivalent of a personal shopper. Modern search technologies are intelligent, going beyond basic keyword-based matching to incorporate natural language processing (NLP), which allows shoppers to find the products they’re seeking.