Top
image credit: Unsplash

10 More Common Email Marketing Mistakes — And Solutions

September 7, 2022

Via: CMSWire

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth your attention.

1. Allowing Errors to Slip Through

Email marketers have to watch out for all the errors that are typical of other digital marketing channels, including:

  • Copy errors, such as spelling and grammatical errors, as well as ensuring that offers and descriptions are accurate.
  • Broken or incorrect images.
  • Broken or incorrect link URLs.

Read More on CMSWire