Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance?
Tracking the right performance metrics, you’ll be able to answer all these questions.
KPIs work as a control system that lets you identify which tactics work and which don’t. What’s most important, monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit.
