A group of state attorneys general led by Texas have filed an antitrust lawsuit against Google focused on the company’s advertising technology and its dominance in the ad industry.
The complaint, filed on Wednesday, goer after Google’s alleged stranglehold on the advertising technology market. Texas Attorney General Ken Paxton announced the lawsuit in a clip, though the full complaint is not currently available.
In the announcement clip, Paxton claims that Google uses its monopoly power to control pricing and “engage in market collusion to rig auctions.” He adds that Google has eliminated its competition and “crowned itself the head of online advertising.”
