A new report by reseller Bank My Cell reaffirms the dramatic difference in resale value between Apple’s iPhones and similarly priced premium Androids from Samsung, Huawei, LG, Sony, Lenovo, and others over the past year.
Resale value is seldom considered by reviewers discussing the upfront price of a device. Yet for a major purchase like a $999 iPhone X, the fact that it only depreciated by 30 percent over the first nine months is a substantial factor in buying it.