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Overcoming The Buzzword Bias By Making Innovation A Reality

November 20, 2019

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Innovation. The digital age. Design thinking. Co-creation. If you’re working in software or in an organization that is making or contemplating the shift towards digitization, you’ve heard these words. Are they buzzwords? They are certainly used as such. And in their wake, terms like blockchain, artificial intelligence, Internet of Things, machine learning, and predictive analytics follow suit.

This buzzword bias is a wall I keep hitting when I try to explain the value of these intelligent technologies for businesses. It’s a shame, because all these digital technologies do drive business results.

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