Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018.
The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 – and within that small group, only 10% made an additional purchase.
When it comes to overall retail revenue that’s not even a blip on the radar screen. And it’s certainly not a big step toward the estimated $40B in voice commerce that Business Insider predicts by 2022.
The submission: conversational commerce = hype. However, that is hardly the case.