Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK
Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content on a global scale and how she assesses ROI.
Rachel one of many senior keynote speakers at Digistrategy 2017, London on December 14th.
Effective content on a global scale
As the Director of Global Content Strategy & Editorial at GSK, how do you ensure the quality and effectiveness of different types of content at a business with your global scale?
