Top

How social listening can raise your sales

December 5, 2018

The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing.

Social media typically fits at the top of a classical sales funnel – it is supposed to bring strangers into your sales funnel, with other strategies kicking in afterward. However, with the development of social media and the introduction of new tools, sales funnels have changed and evolved.

Read More on Smart Insights