New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that glean data for advertisers.
Announced at Google’s annual I/O developer conference recently, Google is also prohibiting another type of online tracking called fingerprinting. The ability to better control who’s tracking you to sell you things sounds great for privacy transparency, but it’s also beneficial for Google’s bottom line.
