When Instagram first hit the news this week, it was over a hoax. A host of celebrities had posted to their timelines a battered image declaring that Instagram would soon make our deleted photos and messages public, and use them against us in court, unless we created a post to the contrary. It wasn’t true, of course, but it seemed true enough to some of our biggest stars — such as Beyoncé’s mother, and the man responsible for our nation’s nuclear arsenal.
