Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience.
There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know?
Google announced last year that certain ad types would be blocked automatically within Chrome. This seemingly seismic update is due to go live today in the latest upgrade to the world’s most popular web browser.
