Apple is specifically seeking to drop the cost of a panel from $110 to $100, DigiTimes sources claimed on Tuesday. The people also suggested that the company could buy up to 100 million panels in 2018, with 25 million going into the iPhone X and the remainder being used for models due in the fall. About 50 million panels are said to have been bought in 2017.
The exact cost of the OLED panel used in the iPhone X has been a matter of debate, since neither Apple nor Samsung have shared the information. At one point it was estimated to be as much as $120 to $130, but some people have proposed $71 or even as little as $65.50.