The Apple executive said that the company was “doing great” in China early in January before COVID-19 lockdowns occurred toward the latter half of the month. Demand slumped in February, during lockdown procedures and a shuttering of Apple retail locations across the country, Cook added.
As the lockdown eased toward the second half of February, Apple began reopening its stores in China on a staggered basis. From there, Cook said that Apple saw demand improve in March, and even more in April.
