Tag: SERP

April 9, 2024

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance. […]

July 28, 2022

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

July 14, 2021

Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase […]

March 16, 2021

Google released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve. At SEISO, the […]

March 10, 2021

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]

March 9, 2020

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction […]

January 21, 2020

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]

January 17, 2020

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, […]

December 24, 2019

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, […]

June 10, 2019

Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s […]

May 28, 2019

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying […]

August 29, 2018

If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website […]

April 22, 2016

Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format. The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing […]