Advertising & Marketing, Technology

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

Platforms, Technology

What You Need To Know About HubSpot’s SEO Certification

July 14, 2021

Via: СMSWire

Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase […]

Advertising & Marketing, Analytics & Data, Technology

The five latest Google Ads features and how to make the most of them

March 16, 2021

Via: Searchenginewatch

Google released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve. At SEISO, the […]

Advertising & Marketing, Technology

Is Google moving towards greater search equity?

March 10, 2021

Via: Searchenginewatch

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]


Searching for CX: The impact of search in the age of customer experience

March 9, 2020

Via: Searchenginewatch

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction […]

Mobile Commerce, Mobile Marketing

How AMP technology can boost your content strategy

January 21, 2020

Via: Searchenginewatch

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]

Advertising & Marketing, Technology, Website design and optimization

SEO competition research: The complete guide

January 17, 2020

Via: Searchenginewatch

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, […]

Advertising & Marketing, Technology

Content optimization using entities: An actionable guide

December 24, 2019


They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, […]

Advertising & Marketing, Technology

How to make online reviews one of your most powerful SEO weapons

June 10, 2019


Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s […]

Platforms, Technology

Goodbye to average position on Google SERPs

May 28, 2019


Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying […]

Technology, Website design and optimization

5 marketing tools to help your site win SERP features

August 29, 2018

Via: Smart Insights

If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website […]

Mobile Marketing

Google Sidebar Ad Removal: The Impact

April 22, 2016

Via: itCurated

Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format. The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing […]