Tag: sales

February 9, 2021

Amazon has cut prices on two models of the 10.2-inch iPad, with the 32GB model available for as low as $299. A 32GB Space Gray, Wi-Fi only iPad is on sale for $299.00, down $30 from the $329 retail price. […]

January 28, 2021

Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and […]

December 17, 2020

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile […]

November 16, 2020

The majority of Black Friday deals will launch the day after Thanksgiving (November 26th) in the US as usual, but the pandemic has shaken things up in yet another way. The best deals will be happening online, with fewer in-person […]

March 17, 2020

Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use cases, various types of intent data, and the terms surrounding them […]

February 19, 2020

Sales enablement has seen a steady rise in adoption over the years. According to LinkedIn, less than 20% of organizations reported they were using sales enablement in 2013, but by 2019 over 60% have embraced the strategy. With that in […]

February 4, 2020

The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition. Unfortunately, when they create digital ad campaigns, […]

November 14, 2019

How do you successfully execute a free trial? A recent conversation with a group of peers turned to this question when the value of free trials came up. In our business, we know if someone does an onboarding session with […]

November 4, 2019

I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for them as well as it should. Teaching SEO to clients should be part of the client […]

October 31, 2019

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]

October 17, 2019

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help […]

February 18, 2019

Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This […]

December 5, 2018

The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits at […]

October 29, 2018

The pricing of the 2018 iPhone is thought to be a “primary source of upside relative to investor expectations,” a note received by AppleInsider advises, with the average iPhone ASP tipped to be at $801 for the fourth quarter 2018 […]

September 4, 2018

Demand for warehouse workers is growing faster than the labor supply, and that could drive up costs for fulfillment center operations as digital commerce becomes a bigger force in retail sales. U.S. warehouses and distribution centers need an additional 452,000 […]

June 6, 2018

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or […]

February 16, 2018

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]

January 22, 2018

Among social media platforms for business to consumer brands, Facebook might have the most overall users, but Instagram is dominating the market in terms of engagement. Instagram’s brand to customer engagement rate is the highest among all social media outlets […]

January 16, 2018

If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you. That’s why user-generated content is increasingly being used by brands to capture and maintain the […]

December 15, 2017

New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your […]