Tag: sales

March 13, 2023

With all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]

January 27, 2023

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]

November 14, 2022

The 2022 Etsy Cyber Week sales event kicks off this weekend with participating sellers offering up to 60% off on everything in their store. Shoppers can access the sale on the Etsy mobile app beginning November 18, while desktop users […]

June 16, 2022

In case current conditions have you confused, a recession is being predicted imminently. As a result, offers of employment to new graduates — especially foreign students who can’t fight back — and people whose skills are so in demand, they […]

May 5, 2022

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]

April 11, 2022

If you read my last article about account blindness, you understand all too well that fragmented systems and increasing buyer anonymity have made sales and marketing a struggle for many B2B organizations. The bad news is that such a deep […]

April 8, 2022

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money. Customer experience (CX) is vital to your brand’s success. […]

December 15, 2021

The report was based on data from a survey of 346 B2B marketing and sales professionals (79% are at manager level or higher). B2B marketers say the areas of Marketing-Sales alignment that need the most improvement are feedback between groups […]

October 21, 2021

There’s a sharp divide between marketing and sales when it comes to successfully pulling off an account based experience for their prospective clients. While gaining strategic alignment at executive levels is relatively easy to do, the execution alignment across and […]

September 1, 2021

The report was based on data from a survey of more than 400 B2B sales professionals (practitioners, managers, and executives) from around the world. Some 46% of respondents say it has been more difficult to close deals since the pandemic […]

August 4, 2021

Marketers across all segments are realizing the potential of video. A substantial 71% of B2B marketers use video in their content strategies, 2020 research from MarketingProfs and Content Marketing Institute found. That number can only be expected to rise as […]

May 17, 2021

As the owner of an eCommerce site, one of your main obligations is to keep people on your pages for as long as possible. The chances of someone buying a product will increase for every minute they’re on your site. […]

April 16, 2021

If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for […]

April 12, 2021

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]

February 11, 2021

Amazon’s latest Apple deals deliver the lowest prices ever on the iPad Air 4 and MagSafe Charger for iPhone 12. Units are in stock with delivery before Valentine’s Day in many areas for Prime members. MagSafe Charger discount With limited […]

February 9, 2021

Amazon has cut prices on two models of the 10.2-inch iPad, with the 32GB model available for as low as $299. A 32GB Space Gray, Wi-Fi only iPad is on sale for $299.00, down $30 from the $329 retail price. […]

January 28, 2021

Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and […]

December 17, 2020

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile […]

November 16, 2020

The majority of Black Friday deals will launch the day after Thanksgiving (November 26th) in the US as usual, but the pandemic has shaken things up in yet another way. The best deals will be happening online, with fewer in-person […]

March 17, 2020

Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use cases, various types of intent data, and the terms surrounding them […]